Economic but luxurious
Faber-castell name is always sticked to super high quality products, specially from the perspective of artists. But the truth is this brand has got a broad range of stationery products and some of them are inexpensive namely its ballpoint pens. We suggested this concept to be added to its product basket. It still has the luxurious sense of Faber castell, but simple enough to place in its low-price product category.